Fiat of Worcester Opening in 2011

According to the Boston Globe

Chrysler has chosen four Bay State dealers to carry its new Fiat 500, the first of the Italian brand’s models sold in America since 1983. “The Fiat 500 has always been the right car at the right time,” Laura Soave of Fiat said yesterday as Chrysler unveiled the $15,500 subcompact at the Los Angeles International Auto Show. Chrysler, which Fiat purchased out of bankruptcy last year, also named 130 U.S. dealers to carry the new brand.

The Massachusetts car sellers awarded franchises include Peter Catenese (Fiat of Norwood), Herb Chambers (Fiat of Worcester), Brian Kelly (Fiat of Peabody) and Joe Laham (Fiat of Cape Cod). Chambers said he expects to begin taking orders for the new car next month at his Millbury/Worcester Chrysler dealership, opening a separate Fiat showroom there next spring. “I think the Fiat 500 is a good-looking automobile that will fit into our line-up quite well,” he said.

Fiat of Worcester

Herb Chambers will be operating his franchise under the name of Fiat of Worcester.  Additional information on the construction of a new Fiat showroom and availability of cars can be obtained by completing the form on the right.

The mission of The Herb Chambers Companies is to provide the highest quality service to our customers in the sale and repair of their motor vehicles. They will operate professionally managed dealerships committed to be the leader in the market areas they serve. Additionally, they will provide all our employees with the opportunity to receive above average compensation and opportunities for advancement, within our organization, limited only by their ability and performance. In all instances, the highest level of integrity is to be maintained with customers, automobile manufacturers, and employees.