All-New Fiat Idea at Worcester Fiat Dealer

2011 Fiat Idea Worcester

The all-new Fiat Idea, has been revamped for 2011, and will soon be available at Fiat of Worcester, the new Fiat franchise from Herb Chambers.

The Fiat Idea, which has always been appreciated for its versatility, good loading capacity and 32 possible configuration possibilities for the interior space, now features a revamped range, making it even more suitable for those who need to combine all sorts of engagements every day: from work, to sports and leisure activities, and much more.

The new Idea range introduces some changes to the trim levels and packs available, keeping the price of the introductory versions unchanged.

There are three different trim levels – Active, Dynamic and Emotion – with a constant difference in price of 1,500 euros between one trim level and the next; the Dynamic 1.6 MultiJet 120 HP Euro 5 version with Start&Stop, Emotion 1.4 95 HP Euro 5 with Start&Stop and Emotion 1.3 MultiJet 95 HP Euro 5 with Start&Stop versions are available.

There are two different packs to choose from, to simplify the choice of trim levels available:

• Active, which comes with trip computer, ABS with EBD, driver and passenger airbags, Dualdrive power steering, 15” wheels, offers the Active pack (radio with CD player, sliding multi-configuration seat, Isofix attachments) and the Active Plus pack (Blaupunkt radio with CD and MP3 player, steering wheel controls, sliding multi-configuration seat, Isofix attachments); the cost of the packs is less than the price of the individual optionals.
• Dynamic, offers as standard – in addition to the standard features of the Active version – painted mouldings and handles, electric wing mirrors and fog lights, window bag, radio with CD and MP3 player with steering wheel controls, sliding multi-configuration seat and Isofix attachments.

• Emotion, offers as standard the additional armrest and the lumbar adjustment on the front seats, the storage compartment on the roof, electric rear windows, parking sensors, tinted windows, automatic bi-zone climate control system, leather steering wheel and ESP.

In addition, the Idea range is equipped with engines affording brilliant performance levels and low fuel consumption, like the “lively” 1.4 95 HP with Start&Stop and 6-speed gearbox or the brilliant and economical 1.3 MultiJet 95 HP with Start&Stop and DPF, the 1.6 MultiJet 120 HP with Start&Stop and DPF for higher performance levels or even the 1.4 77 HP LPG, dedicated to those who cover a lot of mileage.

Fiat Idea is therefore still a rational and logical choice for those who require space, flexibility and comfort at an affordable price.

For more information about the 2011 Fiat Idea, or about Herb Chambers’ new Fiat dealership, visit http://www.herbchambers.com/.